OUR STORY.
From a CrossFit food booth to Shark Tank and beyond. This is how we are changing the way the world eats.
A Lifelong Student of Food
My name is Nick Massie. For as long as I can remember, I've been obsessed with food. Not just eating it, but understanding it.
With over 20 years in professional kitchens (starting at age 14!), I've dedicated my life to the culinary arts. In 2008, I discovered The Paleo Diet, and it changed everything. It wasn't just about food anymore; it was about fueling a big life.
Ice Age Meals is Born
The concept was tested in the fires of competition. I launched Paleo Nick's food booth at the 2014 CrossFit Games. The feedback was overwhelming.
Athletes needed clean, high-protein convenient food. We realized we could ship these meals nationwide. From a small booth to a national brand, our mission crystallized: Debunk nutrition myths and deliver the truth.
THE SHARK TANK EFFECT
Pitching our Butternut Squash Lasagna to the sharks wasn't just business—it was about validating a movement. We stood our ground, proved our quality, and showed the world that frozen food can be elite.
Culinary Adventures
"He who travels has stories to tell."
We didn't just stay in the kitchen. I led Culinary Adventures around the globe—groups traveling to Nicaragua, Thailand, and Alaska. We hiked glaciers, rode elephants, and cooked local ingredients. Food is the universal language of adventure.
Teaching the World to Cook
Knowledge is meant to be shared. From teaching culinary bootcamps in 50+ gyms worldwide to launching Ice Age Culinary, our online cooking school.
My goal is to empower you in your own kitchen. Whether it's through our delivered meals or teaching you to chop an onion, we are partners in your health journey.
The "Big Life" Philosophy
"Fuel The Big Life" isn't just a tagline. It's about moments like dock smoothies on Lake Lizzie with friends, landing a Muskie, or sharing a meal after a hard workout.
We exist to give you time back, so you can chase your big life, whatever that looks like.
ADVENTURES IN THE WILD
Snapshot moments from our Culinary Adventures around the world.
Ready to fuel
your big life?
Join thousands of others who have taken back their time and health with Ice Age Meals.