The Odds Are Stacked Against Us

The odds are stacked against us.

Yesterday, I learned of two other direct-to-consumer paleo brands that are transitioning out of the industry.

That’s not uncommon.

This business is hard. Really hard.

We’ve done the research, and as far as we can tell, there has never been a direct-to-consumer meal company acquired by one of the big players. For many, the road simply becomes too steep to keep going.

The odds are stacked against us.

And yet, we’re still here.

Not because this path is easy.
Not because the margins are generous.
Not because the industry is forgiving.

We’re still here because this business was never built on hype, shortcuts, or trends. It was built on something solid.

“If God is for us, who can be against us?” - Romans 8:31

So today, I just want to say thank you.

Thank you to those who order meals.
Thank you to those who don’t, but still open these emails.
Thank you to those who share our name, tell a friend, or simply think of us.

All of that matters more than you know.

This company has always been about more than food.
It’s about faith, perseverance, and showing up, day-after-day, when the odds say you shouldn’t.

We’re grateful you’re walking with us.

As always, "Keep It Paleo!"

Your Pal,

 

Paleo Nick

PS: Back in Reno after a fun adventure up in Washington. I'll tell you more about it Friday...